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Acceptable Use & Anti-Spam Policy

Standards for compliant, high-reputation B2B cold email and Instagram messaging

Effective Date: August 29, 2026
Zero Tolerance for Unlawful Spam

Sales Morgan is designed for legitimate B2B outbound sales prospecting, relationship building, and customer service automation. We maintain a zero-tolerance policy for unsolicited bulk spam, phishing, deceptive headers, and purchased low-quality list blast campaigns. Violations result in immediate account termination.

1. Global Anti-Spam Statutory Compliance

All customers and users of Sales Morgan must strictly comply with applicable anti-spam and privacy legislation in the jurisdictions where they and their message recipients reside, including:

United States — CAN-SPAM ActMandates accurate header info, non-deceptive subject lines, physical postal address in footer, and honor of opt-outs within 10 days.
European Union — GDPR & ePrivacyRequires valid lawful basis (e.g. legitimate interest or consent) for B2B processing, relevant contextual targeting, and instant opt-out.
Canada — CASLRequires express or implied consent, sender identification, and functional unsubscribe mechanisms on commercial electronic messages.
Australia — Spam Act 2003Prohibits sending unsolicited commercial electronic messages with Australian link without consent and clear sender identity.

2. Mandatory Email Campaign Requirements

Every outbound email campaign dispatched through Sales Morgan outboxes must include:

  • One-Click Unsubscribe Mechanism: A clearly visible unsubscribe link or unambiguous instructions (e.g., "Reply with 'unsubscribe' to be removed immediately") that instantly suppresses the recipient across all future sequences.
  • Valid Physical Address: Your valid physical postal address or registered business post office box clearly stated in the email footer.
  • Authentic Sender Identity: Transparent display of the sender's real company name, business domain, and reply-to address matching SPF/DKIM authentication records.
  • Suppression List Maintenance: Customers must immediately honor all opt-out and deletion requests and maintain active suppression lists.

3. Prohibited Content and Sending Practices

You may not use Sales Morgan to transmit, distribute, or store any content that:

  • Promotes illegal goods, illicit pharmaceuticals, counterfeit products, or unregulated financial schemes (pyramid schemes, high-yield crypto scams).
  • Contains malware, ransomware, phishing lures, credential harvesters, or links to malicious domains.
  • Uses purchased, rented, or third-party scraped lists without verified business relevance or valid lawful basis.
  • Deceives recipients regarding the sender's identity, affiliation, or message intention (e.g., fraudulent "Re:" or "Fwd:" subject line pretexts).
  • Harasses, defames, threatens, or infringes on the intellectual property or privacy rights of any individual or entity.

4. Social Media & Meta Platform Compliance

When utilizing Instagram and Facebook automation features in Sales Morgan:

  • Official Meta OAuth Only: You must connect accounts exclusively through Meta's official OAuth dialog and respect granted permission scopes.
  • 24-Hour Messaging Window: Automated DM responses must strictly operate within Meta's approved 24-hour standard messaging window in response to organic user interactions (comments, story mentions, inbound DMs).
  • No Password Scraping: Storing raw social account passwords, injecting cookies, or employing reverse-engineered private mobile APIs is strictly prohibited.

5. Reputation Metrics & Automatic Enforcement

To protect deliverability across our infrastructure and preserve sender scores for all users, Sales Morgan enforces automated safety thresholds:

Spam Complaint Cap: 0.1%

If campaign spam complaint rates exceed 1 complaint per 1,000 delivered emails (0.1%), the campaign is automatically paused pending review.

Hard Bounce Cap: 5.0%

If undeliverable/hard bounce rates exceed 5.0%, outbox rotation is halted to prevent sender domain blacklisting. List verification is required before resuming.

To report spam or policy violations by a Sales Morgan user:abuse@salesmorgan.com
Data Subject Opt-Out Portal →